Like the previous magazine, it hasn't placed its masthead in the top third to break the typical conventions of a magazine. So, as this magazine has done this, i have chosen to use colloquial language 'Brum fun' as it associates itself with the target niche audience which in this case appears to be Big Brother fans. It also assumes that the audience are that enticed in this magazine that they know they are referred to as people from 'Brum'. I have also used a well known figure to make more people want to continue or chose to read the magazine. The title/masthead 'Fr33dom' is suggestive in that people become free in reading this magazine and it  may also show that people who read this are different from others as the word 'Fr33dom' is purposely spelt wrong.